Dear …
A mutual friend of ours, __(name)__ from __(company name)__, indicated that you may be interested in our__(name of product or service)__ and suggested that I get in touch with you. Our company specializes in __(type of product/service)__, which our customers have found increases productivity by __(% or explanation of how)__. For your convenience, I have enclosed our __(brochure/catalogue)__ for you to browse through.
We offer free consultations to help our customers choose the right __(name of product/service)__ ensuring that they will achieve the best results. I will be in your area the week of __(date)__ and would like to meet with you to discuss how our __(name of product or service)__ can help you to __(explain how it will help their business)__. I will contact you in the next __(#)__ days to schedule an appointment. In the meantime, please don’t hesitate to call me at __(phone #)__ if you have any questions. I am looking forward to meeting you.
Sincerely,