Dear …

It is our pleasure to introduce you to the new sales representative that we’ve just appointed to our __(name of territory)__ territory. __(Name)__, who has recently joined __(name of organization)___, is a very capable individual and will now be handling all your __(type of products/services)__ needs.

__(Name)__ brings with __(him/her)__, __(#)__ years experience in the __(type field)__ field.__(His/Her)__ experience includes __(briefly list a couple important facets that he/she is familiar with)__ and we know that __(his/her)__ extensive knowledge in this area, will prove to be valuable in helping you with your __(type of products/services)__ needs. We consider ourselves fortunate to have __(him/her)__ with us as we continue to deliver our quality __(products/service/programs)__ to you.

You may expect __(Name)__ to be in contact with you very soon to arrange an opportunity to personally introduce __(himself/herself)__. In the meantime, please fee free to call __(him/her)__ at __(phone #)__ with your immediate needs. We thank you for your business, __(Name)__, and look forward to a continued mutually rewarding relationship with you.

Yours truly,